About Equine Talent

How does Equine Talent give back?

Founder Joanne Wesloske has committed to donating 15% of Equine Talent earnings to the Dale Wilkinson Memorial Crisis Fund.

People carrying hay, organizing tack, and handling a horse together outside a barn at sunset.
The people and relationships behind the sport inspire Equine Talent’s giving commitment.

What is the commitment?

Joanne has stated that 15% of Equine Talent’s earnings will be donated to the Dale Wilkinson Memorial Crisis Fund. This is a commitment described in her story. The site does not currently publish a donation ledger, payment schedule, or completed donation total, and does not claim that a specific purchase has already generated a donation.

What does the fund do?

The Reining Horse Foundation describes the fund as assistance for NRHA members affected by catastrophe who can demonstrate financial need. Applications and eligibility decisions belong to the Foundation. Read its own guidelines for current information.

Check the source: Reining Horse Foundation: Dale Wilkinson Memorial Crisis Fund

Why is it personal to Joanne?

Joanne met Dale Wilkinson through Mavis Garber and recalls time at their farm. Her account makes this giving commitment part of the project’s history, alongside her return to riding and desire to use creative work to help the community. Readers can follow the full story and use the Foundation’s official page to learn more about the fund.

From Joanne’s story

The experience behind our perspective

Joanne writes that her experiences with horses, the people she met, the years away, and her return all led toward building something that could help others. The giving section is her own explanation of that purpose.

Read Joanne’s giving-back statement

Published by Equine Talent. Personal experiences are attributed to Joanne’s story; source links support the specific guidance above.

Experience behind the mission

People in Joanne’s story

Meet the horse people in our founder’s account and explore their work. These profiles provide biographical context, rather than identifying reviewers of this answer.

Joanne Wesloske, creator and owner of Equine Talent.

Joanne “JoJo” Wesloske

Founder of Equine Talent

A designer and reining rider whose experiences with horses, mentors, and the wider community shaped Equine Talent.

Read the story