Finished Reiner
Show-ready profile with video, earnings, maintenance notes, and trainer contact path.
Welcome to Equine Talent
Performance equine marketplace.
Built for verified sellers, honest listings, pricing guidance, and affordable advertising in the western performance horse community.
Marketplace coming soon 
Equine search is coming soon.
Search, filters, and live listings will be available when Equine Talent launches. The profiles below are examples of the information buyers will be able to explore.
Cow Horse Prospect
Prospect listing with age, breeding, handling, current program, and next-step guidance.
Ad creation coming soon
Build a listing that respects the horse and the buyer.
Ad creation and seller accounts are coming soon. Planned seller resources cover presentation, pricing, photos, video, description writing, and safe communication.
- Create an account and complete identity verification.
- Choose a seller subscription plan once pricing is confirmed.
- Add media, discipline, level, pedigree, health notes, location, and price.
- Use pricing guidance before publishing and managing inquiries.
Pricing and valuation demo
This demo shows how a future tool can frame a price range. It is not a live appraisal.
Ad Formats
Horse, trainer, ranch, and stallion pages that feel custom.
Sample designs from the existing Equine Talent system show the direction: affordable, branded advertising with enough room for performance details and contact information.
Standard Horse Ad
Fast-reading profile with gallery, key facts, earnings, pedigree link, and owner information.
Floral Rustic
A more expressive option for stallions, mares, and feature horses.
Iconic Color
Color-selectable design for trainers and ranches who want a clean branded look.
Trainer and Ranch
Service sections, accomplishments, about copy, and media in a single shareable profile.
Buyer and Seller Resources
Answer pages for the parts of horse buying that matter.
Explore practical guidance on what to ask, what to photograph, how to compare prices, and which claims to verify. Each answer connects useful questions with our founder’s experience and sources you can check.
Buying a performance horse
Questions for the seller, video review, visit planning, pre-purchase exam, and transport considerations.
Read the buying guide
Selling with better media
How to photograph conformation, capture clean video, and write descriptions that avoid confusion.
Read the selling guide
Pricing without guessing
Use show record, training level, age, health, location, and market context instead of wishful thinking.
Read the pricing guide
Built From Inside The Sport
A marketplace shaped by a rider, not a boardroom.
Joanne Wesloske grew up around horses, trained five seasons under Mavis Wilkinson Garber, and currently rides with Francis Mercier of Mercier Performance Horses in Roopville, Georgia.
The mission is simple: make professional advertising affordable for riders, trainers, breeders, and ranches, while giving back to the community that shaped the work.
Read Joanne's Story FAQ
Clear answers before the platform opens.
Is Equine Talent live yet?
Equine Talent is in pre-launch. The site introduces the planned marketplace, seller tools, and advertising formats. Live listings and seller accounts are not available yet.
Read full answer: Is Equine Talent live yet?Does Equine Talent handle payment or transport?
Payment, transport, escrow, trial, refund, and guarantee policies have not been confirmed. No transaction or transport service is currently offered through this pre-launch site.
Read full answer: Does Equine Talent handle payment or transport?What kinds of horses fit Equine Talent?
Equine Talent focuses on western performance horses, including reining, cutting, reined cow horse, and roping. Listing categories and eligibility will be confirmed before launch.
Read full answer: What kinds of horses fit Equine Talent?Can trainers and ranches advertise?
Trainer profiles, ranch pages, horse ads, and stallion showcases are planned. Advertising plans and prices have not been finalized.
Read full answer: Can trainers and ranches advertise? Next Step
Join the pre-launch list or start shaping your listing.
Join the herd. We’ll let you know when Equine Talent is saddled up and ready to launch.